Lifelink, unlike trample, works even when youre blocking, so you can use it to not only send your opponents creature packing with its +3/+0 , but also recoup some lost life or create a buffer
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Kitt and Kros werent the only Goad cards we got, though
As with Energy Tap, the best way to get as much bang for your buck with an effect like this is to play creatures that have extremely high mana costs that become manageable to cast via cost reduction
Its a decent 5/5 Flying Vehicle, but most importantly you get an additional Beginning Phase if it can deal combat damage
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